The Effect Of Wom And Advertising On Purchase Intention With Brand Awareness As Mediating Variable At Five Star Restaurants In Nusa Dua

Five-star hotel restaurants in the Nusa Dua area managed by international chains have similarities, namely not achieved restaurant sales targets set company, being remembered and known consumers, advertised various media, TripAdvisor rankings, bubble ratings, reviews are low. The above phenomena related to theory of word-of-mouth communication, advertising, brand awareness, purchase intention. Research is conducted on effect communication advertising intention with awareness as a mediating variable. This type research explanatory non-probability purposive sampling technique data collection techniques through questionnaires. Questionnaires were distributed customers who had stayed visited Eight Degrees South Conrad Bali Shore Hilton for period one month from July 2021 August 2021. respondents answered questionnaire 170 respondents. SEM PLS analysis was used analyze data. study found that has positive significant WOM no awareness. Brand significantly mediates Restaurant managers advised advertise social media advertorial advertisements build consumer intentions. Future explore possibility developed room spa division.